
·6 min read
Does AI mention your company, and how to measure it
One question repeated monthly answers it. Four measurements from our own site and an audit of what actually decides whether a model cites you.
Articles on building AI-powered products, B2B process automation, and how technology scales businesses.

One question repeated monthly answers it. Four measurements from our own site and an audit of what actually decides whether a model cites you.

A brand that handed its whole voice to AI sounds like every other brand in its category within three months. A brand that handed over nothing posts twice a month and disappears. Both failures come from treating one decision as if it were binary. Here is the line, with numbers from a system we built and run.