
·6 min read
Chatbot vs AI agent for B2B lead generation
A chatbot answers questions. An agent answers and then changes something. That difference decides your cost, because a wrong write stays in your pipeline.
Articles on building AI-powered products, B2B process automation, and how technology scales businesses.

A chatbot answers questions. An agent answers and then changes something. That difference decides your cost, because a wrong write stays in your pipeline.

When using this phrase, Google asks directly whether automation will improve service quality. The first ten results provide a list of examples, but none of them answer the question. We show which queries can be safely automated, where to set the threshold for handing them over to a human, and what happens in the first few weeks after launch.